Privacy Policy

This privacy policy describes how The Blue Star Equestrian Circle collects, uses, and protects the personal data of users of our site and services. We are committed to protecting your privacy and handling your data in a transparent manner, in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

The data controller responsible for your personal data is The Blue Star Equestrian Circle, located at 150 Via Cassia, Florence, Tuscany, 50123, Italy.

Information We Collect

We may collect personal data that you provide directly to us when you interact with our online platform or use our services. This may include:

Contact information (such as your name, address, phone number, email address) when you make inquiries, book lessons, register for events, or sign up for services like boarding or training.
Information related to the services you request or use (e.g., details about your horse for boarding, your riding experience level for lessons).
Communication content when you contact us with questions or requests.

We may also automatically collect certain information when you visit our site:

Technical information, including your IP address, browser type and version, operating system, and device information.
Usage information, such as pages visited, the time and date of your visit, and how you interact with our online platform.
Information collected through cookies and similar tracking technologies (please see our Cookie Policy for more details).

Legal Basis for Processing

We process your personal data based on the following legal grounds:

Performance of a Contract: Processing is necessary to provide the services you have requested or to take steps at your request before entering into a contract (e.g., processing a booking for a lesson).

Legitimate Interests: Processing is necessary for our legitimate interests or those of a third party, provided these interests are not overridden by your interests or fundamental rights and freedoms (e.g., improving our services, ensuring the security of our site, internal administration).

Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject.

Consent: We may rely on your consent to process certain personal data, particularly for marketing purposes or when required by law. Where we rely on consent, you have the right to withdraw your consent at any time.

How We Use Your Information

We use the information we collect for various purposes, including:

To provide, operate, and maintain our services, including riding lessons, horse boarding, training, excursions, events, and related activities.
To process your requests, bookings, and payments.
To communicate with you, respond to your inquiries, and provide customer support.
To send you information about our services, promotions, and events that may be of interest to you, based on your communication preferences.
To improve and optimize our online platform and services.
To ensure the security and integrity of our systems.
To comply with applicable laws and regulations.

Sharing Your Information

We may share your personal data with third parties under the following circumstances:

Service Providers: We may share data with trusted third-party service providers who perform services on our behalf, such as IT service providers, payment processors, or professional advisors. These providers are contractually bound to protect your data and use it only for the purposes specified by us.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of the transaction. We will notify you of any such change in ownership or control of your personal data.
With Your Consent: We may share your information with your explicit consent.

We do not sell, rent, or trade your personal data to third parties for their marketing purposes without your explicit consent.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. However, please be aware that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Data Protection Rights (under GDPR)

Subject to certain conditions, you have the following rights regarding your personal data:

Right of Access: You have the right to request access to the personal data we hold about you.
Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
Right to Erasure: You have the right to request that we erase your personal data under certain circumstances.
Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data under certain circumstances.
Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller where technically feasible.
Right to Object: You have the right to object to the processing of your personal data under certain circumstances, particularly when based on legitimate interests or for direct marketing purposes.
Right to Withdraw Consent: Where we rely on your consent for processing, you have the right to withdraw your consent at any time.
Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority, particularly in the Member State of your habitual residence, place of work, or where an alleged infringement of GDPR occurred.

To exercise any of these rights, please contact us using the details provided below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).

Cookies

Our site may use cookies and similar tracking technologies to enhance your experience, analyze site usage, and for marketing purposes. Please refer to our separate Cookie Policy for detailed information on how we use cookies and how you can manage your preferences.

Links to Other Websites

Our site may contain links to third-party websites. This privacy policy applies only to our online platform. We are not responsible for the privacy practices or the content of other websites. We encourage you to read the privacy policies of any linked websites you visit.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for legal or regulatory reasons. We will post any changes on this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions about this privacy policy or our data protection practices, please contact us by mail at:

The Blue Star Equestrian Circle
150 Via Cassia
Florence, Tuscany, 50123
Italy